If you want to really launch your brand we think great product images are paramount to your success. That is why we have put together our top 10 reasons that we think great product images can enhance your brand. Having been in the photography business for many years now (well we don’t want tell you how many as it makes us feel old) But just to say we have been around in the photography game long enough to know that great product images are one of the best ways to make sure you are taken seriously. What you think the odd quick snap on your iphone’s going to make the grade? Sorry we don’t think so, don’t even go there. If you are serious about your products and you should be, then really consider high end images from the start. They will give your business the edge and make you proud of what you are selling, as it’s being shown in the best way possible.
So here we go with our top ten reasons, hoping they give you the confidence to make your product shoot happen.
- Great Product Images Shout, ‘I care about my products’ to your customers. You wouldn’t want your customers to think you didn’t care about your products, I mean if you don’t care then why should they?
- They give you the edge over your competitors. If you sell something similar to someone else and you have great images and they don’t, well who do you think will get the sale?
- Great product images can make or break your social media following. There is so much competition on social media these days that by using professional images will make you stand out from the crowd.
- Great product images can be used in offline publicity material for your brand that you will want as many people to see them as possible. You can put them in flyers, brochures, business cards, invitations, in store POS, posters, and magazine ads to name just a few. This can really give your business the wow factor as soon as a client walks through the door.
- Great product images taken by a professional photographer give your brand consistency and reliability. Even if you have just launched your product range, they will give your customers confidence and your brand professionalism from the outset
- Great Product Images are well styled, well lit, taken with professional equipment and lighting set ups, which can capture the essence of your brand, bringing your products to life in a way that only a professional photograph can. Styling a shoot can really impact the product and make it pop in the image, but also makes the consumer relate to the product.
- Images are what branding is all about, as they give the ultimate flavour of your product, with lighting, setting the mood and creating the theme that your business ethos lives by. A great product image will give your brand that professional look that will make you stand out from the crowd.
- Great product images speak for themselves, your customer will get all the information they need from a great image.
- Product images make your customer want to own your product. They can imagine themselves using and being with the product. Do you think they will want to bring your product into their life if you don’t have a great image for them to imagine themselves with?
- Finally your images speak volumes about your company, your products and your ethos, so don’t overlook this most important branding tool you have at your disposal and make sure you book a professional photographer for your shoot.